.png?width=150&height=40&name=RG%20header%20logo%20150x40%20(1).png){kind=small}
.png?width=150&height=40&name=RG%20header%20logo%20150x40%20(2).png){kind=small}
Wisecar
Pricing Strategy Development
for B2B Customers.
Background
Wisecar, a mobile application known for providing comprehensive car management solutions, sought to expand its market reach to business-to-business (B2B) customers.
The app's features, such as service record tracking, parking and insurance record management, registration notifications, driver logbooks, fuel consumption tracking, and tax return assistance, are particularly beneficial for companies managing grey fleets. Integrating secure blockchain technology ensures data safety and privacy, a crucial aspect for corporate clients.
The challenge
The primary challenge was developing at least three distinct pricing models tailored for B2B clients to generate a positive revenue stream within six months.
The team needed to consider various factors, including human resources, infrastructure, platform capabilities, and customer acquisition costs while ensuring the models were competitive and appealing to the target market.
The solution
A dedicated team embarked on a comprehensive research project, structured into several key phases:
- Competitor Analysis: An in-depth study of existing market players, focusing on their pricing strategies and value propositions.
- Competitor Comparison: A detailed comparison of Wisecar's offerings against competitors, highlighting unique selling points and potential areas of improvement.
- Pricing Model Development: Crafting three innovative pricing models, each designed to meet different needs and preferences of B2B customers.
- Marketing Strategy Formulation: Outlining effective strategies for marketing these models to the target audience, considering both digital and traditional channels.
- Recommendations and Reporting: Compiling findings, data, and strategic recommendations into a comprehensive report, supported by graphs and key metrics.
The results
The team's efforts culminated in a well-received final report, which included:
- Innovative Pricing Models: Three diverse and viable pricing models, each backed by thorough market research and financial projections.
- Strategic Marketing Plan: A robust marketing strategy tailored to effectively communicate the value proposition to B2B clients.
- Actionable Insights: The report provided new, actionable insights that were previously unexplored by Wisecar, offering a fresh perspective on the B2B market.
- Internal Adoption and Recognition: The host company adopted the report internally and recognized the team's effort by requesting ongoing collaboration.
Ready to get started?
Lean On Australia’s Leading Graduate Employability Specialist. You don’t have to do it alone, contact us today.
More host company success case studies
Transdev Australasia
Enhancing process management.
Transdev Australasia, a leader in public transportation, embarked on an ambitious project to implement a Process Management System across its various entities. The projectrequired meticulous coordination, understanding diverse business processes, and integrating them into a new, unified system.
ONCALL Language Services
Data Analytics & Reporting Development.
Recognizing the need to stay ahead in language technology, ONCALL established an in-house Technology and Innovation department in 2016. This move aimed to streamline interpreter booking processes and expand access to a broader range of languages and dialects.
Abyss Solutions
Test and Product Implementation.
Abyss Solutions developed a new asset integrity product for the offshore oil and gas market. They needed engineers to help implement and test it on offshore oil platforms with a major US oil company. To this end, Abyss Solutions engaged with Reaygrad's talented engineering interns to help them throughout product testing and development.